Point: Use publicly-available photos to shed light on tourist delight
Story: Barcelona invested heavily to revamp the city to attract tourists for the Olympics and beyond. What places did tourists visit? What did they see and like? What did they tell their friends about? The city can measure tourism dollars, but the intangible experience of pleasure is harder to measure.
The Los Ojos Del Mundo (The World’s Eyes) project helps provide some answers. The project looks at the publicly-available photos on Flickr that people post of Spain. Using data mining and visualization techniques, team members from MIT’s SENSEable city lab plotted photos onto a map of Spain. The concentration of photos shows which places tourists deem most photoworthy and want to share with their friends.
Action: Consider what data is publicly available on your product, brand, or city. Flickr, Twitter and blogs are all rich sources of user-generated photos, opinions or reviews. Analyze which features or aspects of your product are displayed or mentioned. This data helps reveal how customers portray, experience or feel about your product.
For more information: See Los ojos del mundo (the world’s eyes) for full information on the project as well as additional photos, courtesy of http://senseable.mit.edu/worldseyes/press.html
Girardin, F., Calabrese, F., Dal Fiore, F., Ratti, C., and Blat, J. (2008). Digital footprinting: Uncovering tourists with user-generated content. IEEE Pervasive Computing, 7(4):36-43.
Girardin, F., Dal Fiore, F., Ratti, C., and Blat, J. (2008). Leveraging explicitly disclosed location information to understand tourist dynamics: A case study. Journal of Location-Based Services, 2, 1, 41-54.
For more on creative design and the field of information visualization: Information Aesthetics