http://www.workingknowledge.com/blog/saachi-saachi-ceo-on-creating-loyalty-during-recession/ Accelerating your business success Fri, 03 Mar 2023 03:28:36 +0000 hourly 1 https://wordpress.org/?v=7.0 http://www.workingknowledge.com/blog/saachi-saachi-ceo-on-creating-loyalty-during-recession/comment-page-1/#comment-1676 Sat, 26 Sep 2009 21:19:12 +0000 http://workingknowledge.com/blog/?p=735#comment-1676 Thanks for sharing your insights, Rosemary – they’re an excellent adaptation and application of the ideas to small businesses!

]]> http://www.workingknowledge.com/blog/saachi-saachi-ceo-on-creating-loyalty-during-recession/comment-page-1/#comment-1675 Sat, 26 Sep 2009 21:12:49 +0000 http://workingknowledge.com/blog/?p=735#comment-1675 These three action points certainly gave me something to think about. As a writer and copyeditor, a small sole proprietorship, I asked myself how they applied. What I discovered is that I can reframe what I offer, for example, my corporate clients–rather than just offering them “words to go” I suggest that in these often impersonal or indifferent times, it is stories that make a customer or client feel connected–testimonials of how a product or brand proved useful or cost-effective for a real person. I offer these companies stories that provide solutions that are grounded in everyday challenges. When a customer feels connected emotionally, personally, the product that eases their problems sells itself.

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