Comments on: How to Out-Compete a Larger Company http://www.workingknowledge.com/blog/how-to-out-compete-a-larger-company/ Accelerating your business success Fri, 03 Mar 2023 03:28:40 +0000 hourly 1 https://wordpress.org/?v=7.0 By: lawrence berezin http://www.workingknowledge.com/blog/how-to-out-compete-a-larger-company/comment-page-1/#comment-1583 Tue, 28 Jul 2009 18:12:22 +0000 http://workingknowledge.com/blog/?p=558#comment-1583 Andrea,

Great case study and terrific, valuable advice. My wife’s family owns a plumbing supply business in Western NJ, which has been in operation for over 50 years. About 4 years ago, Home Depot opened a store about 2 miles down the proverbial road.

Family owned, operated, unmatched customer service vs. Large, so-called wholesale supply house, with little understanding of local customer base. No contest (thankfully). Family business actually benefited from reverse flow of new Home Deport traffic.

I’m going to take a look at our operation and discuss with some customers to see about reducing “friction.”

]]> By: How to Leverage Your Small Business | Private Practice from the Inside Out http://www.workingknowledge.com/blog/how-to-out-compete-a-larger-company/comment-page-1/#comment-1579 Mon, 27 Jul 2009 14:51:08 +0000 http://workingknowledge.com/blog/?p=558#comment-1579 […] pointers on how to leverage your “little guy” position.

]]> By: Cindy Morris http://www.workingknowledge.com/blog/how-to-out-compete-a-larger-company/comment-page-1/#comment-1578 Mon, 27 Jul 2009 02:34:13 +0000 http://workingknowledge.com/blog/?p=558#comment-1578 I couldn’t agree with you more, Andrea. As small business owners we can certainly have the edge over a corporate entity because we offer direct, personal service and we need to capitalize on that. We also need to be easy to find, easy to access, and easy to use. Streamlining our offerings, listening to, and implementing feedback from the people who use our services is the SMART way to run our businesses.
Thanks for the reminder!
Cindy Morris, msw
Priestess Entrepreneur
http://www.SuccessPriestess.blogspot.com

]]> By: Rosemary Carstens http://www.workingknowledge.com/blog/how-to-out-compete-a-larger-company/comment-page-1/#comment-1575 Sat, 25 Jul 2009 23:17:28 +0000 http://workingknowledge.com/blog/?p=558#comment-1575 The concept of reducing friction for your customers/clients, frustrations that they might experience elsewhere doing business, is definitely one I apply. I try to keep focused on what I can do for THEM that will make their jobs easier. I frame all my inquiries with prospective clients in those terms and even ask them what the most frustrating thing is for them in getting that service so I can subtly address it with each suggestion. One thing I think everyone is looking for is a sense that the person supplying their product or service knows who THEY are as individuals and this is something the smaller business owner can often do more effectively than a large corporation. We can know them by name, let them know we are working hard to help them meet their deadlines, going the extra mile. We never say “OH, such and such a rule won’t let us do that.” We get the job done and they feel we care about THEM in the process. Now THAT’s priceless!

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