Comments on: Crowdsourcing Moves Beyond Open Innovation

By: Joe Raimondo

Joe Raimondo — Fri, 04 Jun 2010 12:16:08 +0000

I posted a link to this at my new new blog, iknowcubed.com. My comment was basically that there seems to be a sudden and dramatic swell in interest in this area. We have big corporate clients using these crowdsoruce tools as the “last mile” solution for data authentication after running things through automated means. Very interesting.

By: Crowdsourcing and Open Innovation and Knowledge-Oh My! « Iknow Iknow Iknow

Crowdsourcing and Open Innovation and Knowledge-Oh My! « Iknow Iknow Iknow — Thu, 03 Jun 2010 18:18:30 +0000

[…] June 3, 2010 · Leave a Comment Crowdsourcing Moves Beyond Open Innovation | Working Knowledge ®. […]

By: What We're Reading This Week | Trada Blog: Paid Search Marketing, Online Advertising and Small Biz

Fri, 28 May 2010 16:24:00 +0000

[…] If you didn’t see it, our CEO Niel Robertson (@nielr1) posted a guest post on the WordStream blog on Lifetime Value vs. CPA. The always incredible Andrea Meyer (@andreameyer), innovation expert extraordinaire, wrote about Trada in her post Crowdsourcing Moves Beyond Open Innovation. […]

By: Andrea Meyer

Andrea Meyer — Thu, 27 May 2010 13:54:20 +0000

Excellent comment, Nick! I agree that Mechanical Turk is like CloudCrowd in doing crowd-completed microtasks. If there’s a difference between the two, it’s that CloudCrowd does all the task decomposition, workflow, task dispatch, layered quality control, etc. for the client. Mechanical Turk is more of an API and crowd host that assumes the client has already created a well-formed set of microtasks. And, as you correctly noticed, Trada provides a much more focused application and a vetted crowd of experts (in Trada’s case, PPC experts) . All the models have their uses, and I agree with you that will see more of this in the future. Thanks!

By: Nick Boucart

Nick Boucart — Thu, 27 May 2010 13:10:53 +0000

A service like Cloudcrowd reminds me of Amazon’s Mechanical Turk (https://www.mturk.com/mturk/welcome) I wonder how it relates or differs… I have the feeling we will see more of those “microtask” platforms, like http://www.microtask.fi or http://www.clickworker.com/en/ and probably a lot of others.

Services like Trada seem to take this one step further, to create a real niche ecosystem around a certain task (in the case of Trada online ad campaigns) where experience and creativity is of higher value. In doing so, you can leverage the experience of others.

Interesting article, thanks!